Richard Rosen's new book,
Convergence Marketing: Combining Brand and Direct for Unprecedented Profits, explores the linkage between brand and direct marketing. While most major marketers are reaching for process-driven solutions to integration, Rosen proposes a solution in the strategic phase. He has merged the brand brief with direct marketing principles and applied financial principles (convergence) to determine the appropriate investment spend over a set period of time (length of a campaign vs. lifetime value).
Great reading and highly reccommended for marketers capable of employing both sides of the brain.
As of today, Ashton Kutcher has 1 million followers on Twitter. In recognition of this event, I have attached A Visual Guide to Twitter. Thanks to Mashable CEO, Pete Cashmore for sharing. 
