As of today, Ashton Kutcher has 1 million followers on Twitter. In recognition of this event, I have attached A Visual Guide to Twitter. Thanks to Mashable CEO, Pete Cashmore for sharing.
RT: mashable A visual guide to Twitter - awesome! - http://bit.ly/4Eb6fs
Friday, April 17, 2009
Convergence Marketing Offers a New Perspective
Richard Rosen's new book, Convergence Marketing: Combining Brand and Direct for Unprecedented Profits, explores the linkage between brand and direct marketing. While most major marketers are reaching for process-driven solutions to integration, Rosen proposes a solution in the strategic phase. He has merged the brand brief with direct marketing principles and applied financial principles (convergence) to determine the appropriate investment spend over a set period of time (length of a campaign vs. lifetime value).
Great reading and highly reccommended for marketers capable of employing both sides of the brain.
Great reading and highly reccommended for marketers capable of employing both sides of the brain.
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